In today's digital age, having a website is essential to achieve success in business. A website not only helps you establish an online presence but also allows you to reach a wider audience and build brand recognition. However, as the market is becoming more competitive than ever, just having a website alone is not enough. It is essential that the website is effective and optimized for your customers.
For businesses that do not have experience in terms of website development and design, building a business website might be a daunting task. Therefore, in this blog, we will give you 8 tips on developing and designing that will help you optimize your digital house.
Nowadays, we hardly meet anyone that does not have a smartphone in their pocket. Internet usage on mobile and the amount of time spent on this device is consistently increasing. According to Statista, it is estimated that there will be 6.8 billion smartphone users worldwide.
Therefore, in today’s mobile-driven world, it is essential that your website UX and UI designs must be optimized. The easier users can access and navigate your website, the higher the chance for successful leads. A mobile-friendly website will not only improve the user experience but also help boost your search engine rankings. You can adjust the width property, make the text size responsive to different designs, and maintain the navigation to improve responsiveness.
When it comes to website development, there are various platforms to choose from. There are some popular options including WordPress, Shopify, and Wix. There is no doubt that these platforms are familiar, easy to make, time efficient, and less costly to initiate for business. However, there will be some certain limitations if you want to customize your website and be creative with the design. In case your need is to build a website with exclusive functions for your own purposes, custom web development will be a better choice. You can start things from scratch and adjust your website to your own content.
In order to choose the most suitable developing platform, you should carefully consider your website's purpose, your budget, and your technical expertise. For example, if you're on a tight budget and have limited technical skills, starting with these available platforms would be better. On the other hand, if you have a larger budget and need more customization options, custom website development will be a go-to for you.
In this competitive digital market, having a website that is responsive and looks good will be useless if people cannot find it. Therefore, search engine optimization (SEO) is crucial to ensure that your website ranks high in search engine results pages (SERPs). The mechanism of a search engine is could be simply explained as Crawling, indexing, and ranking. The search engine crawls all the sites to find your website and analyzes your content, including keywords, relevance, and link. Finally, it will put your website on the ranking system.
Understanding how the search engine works, you should develop and design the website’s content and structure so that all those 3 steps could be optimized. Ensure that your website is could load fast, use relevant keywords, and have descriptive meta tags. You should also use alt tags for your images and compress them to improve your website's loading speed.
To guide your visitors to take the desired action on your website, each page of your website should contain clear calls to action (CTAs). Your website can encourage users by adding certain calls to action, such as making a purchase, filling out a contact form, or calling your company, All CTAs should be prominent, clear, and easy to find. Before adding more CTAs to your website, please bear in mind that they should also be aligned with your website's goals and purpose.
We all want our website to be as attractive as possible, however, too many designs can distract and pull your visitors’ attention away from the action you want them to take. A simple yet effective concept would do better in engaging your visitors and creating a solid base for branding in the future.
Regarding the contents, your website could be kept effective by limiting the use of fonts, colors, images, and video to maintain the fast loading speed. The content could also be clarified by bullet points and heading, which helps the information easier to crawl for search engines.
One more factor that will make your website more impressive is creating high-quality content. The content will be the key to engaging visitors and keeping them longer on our website, providing value, and ultimately generating conversions. You should ensure that your website's content is relevant, informative, and easy to read. Moreover, the content that is published should be optimized for search engines by using relevant keywords, meta descriptions, and header tags. You could diversify the format of the content on your website by adding images, videos, and infographics to make your content more engaging and shareable.
How a website arranges its navigation is one of the first determining factors on whether a business could keep its visitors. A well-designed navigation system will enable visitors to find the information they required quickly and efficiently. As a result, naturally, your website will increase its engagement and the bounce rate will decrease as well.
Clear and intuitive navigation will also be very helpful in search engine optimization as it allows the search engine to understand the structure and hierarchy of the website’s content. Ultimately, the overall user experience would be better and as well as the visibility of your website on SERPs.
The website could be seen as your business's presence in the digital world. Hence, all the information must be taken care of well. All the inaccuracies in the content, whether it is a wrong number, out-of-date information, or a basic grammatical error will create doubt in your visitor’s mind about your credibility. You should periodically verify each page and make sure to proofread before your content goes live.
In conclusion, developing an effective business website requires careful planning, attention to detail, and a focus on your website's purpose and goals. By following the tips outlined above, No matter if you choose to build your website in-house or outsource website development, you can still make it effective and responsive.
If you are finding a fast solution to develop and design your website but still can assure to customize all functions, then Meliplatform might be the answer for you. Meliplatform includes the most important functions of a software project and recycles them between sprints. It offers developers the tool to develop software within a limited time frame to publish.
If you are interested in the platform and want to have a piece of advice on how to make your website more efficient, contact us now for more information.